A Trojan Radio Commercial

A golden oldie. But one that won an award. And shows how the power of clever copywriting can even get a banned competitor to advertise on the channels of its adversary. We hid our message inside a non-existing airliner to reach our target audience. And we became a trending topic. That’s always nice.

Our little ruse sparked a huge discussion.

Could Radio 1 ban the competition from advertising? Weren’t these monopolistic practices? Not a good thing for a brand that was supposed to be an authority on doing business ;)