When two of my friends decided to pool their collective experience and start a new company, guess who they called to help create the identity? Me! Matthijs, Jarl and yours truly had a genuine blast building this brand from the bottom up!
First, we created a comprehensive Brand Bible. Complete with identity, tone of voice, core values and ideal client personas.
Next it was time to bring the identity to life through our website, social media and a press release that explained our bold ambitions.
We also made a super epic Manifesto, but we're still planning an equally awesome reveal for that one ;)
